On this episode of GoalChat, host Debra Eckerling talks about LinkedIn content with brand strategist Ivonne Ribeiro, chief coaching officer Stan Robinson, Jr., and LinkedIn whisperer Brynne Tillman. The trio offers insights on what and how to post, as well as tips for staying consistent with posting, using tech to your advantage, and more.

Why Create LinkedIn Content

– Stan: To position yourself as a resource

– Ivonne: It’s one place to remain on the radar of your ideal client and share who you are

– Brynne: You have to earn the right to have the conversation with your ideal client, which you can do through sharing good social selling content

Goals 

– Brynne: Curate your own transcripts (take transcripts from your meetings, ask AI to “pull out YOUR NAME’s content;” ask AI “create a blog post, do not research,” ask AI “create 10 quotes from the blog post”)

– Ivonne: Create an inspirational content bank process

– Stan: Record a video on your phone and send it to a friend

Final Thoughts

– Stan: Dive into LinkedIn

– Ivonne: Follow up forever

– Brynne: Don’t post and ghost

Learn More About:

Ivonne Ribeiro: iBrandStrategist.com

Stan Robinson, Jr: SocialSalesLink.com/Library

Brynne Tillman: SocialSalesLink.com/Library

Debra Eckerling: TheDEBMethod.com/blog

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