In this episode, Paul sits down with Gini Dietrich, the visionary behind Spin Sucks, a movement that’s transforming the PR industry. They dive deep into the unique ways Gini helps clients using the groundbreaking PESO Model©, and how she has successfully run an agency for almost two decades. Whether you’re a PR professional or a business leader looking to grow, this episode is packed with actionable insights and inspiring stories from one of the industry’s top leaders.

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