Imagine transforming your content creation process, scaling your online presence, and competing with big brands – all while maintaining your unique voice. Today, we’re diving into the world of AI-powered content creation for solopreneurs and SMBs, and the potential is mind-blowing.

You’re about to discover how AI tools can supercharge your productivity, enhance your creativity, and help you connect with your audience like never before. We’re talking about game-changing strategies that can turn hours of work into minutes, and help you punch way above your weight in the digital arena.

Our guest, Nicky Saunders, is a content strategy wizard who’s used these exact techniques to grow social media accounts from thousands to millions. As the founder of Deeper Than The Brand and a partner at Social Media Examiner, Nicky’s got the inside scoop on leveraging AI for maximum impact.

AI in Marketing: Unpacked host Mike Allton asked Nicky Saunders about:

✨ AI-Powered Efficiency: Leveraging AI tools can dramatically reduce content creation time, allowing solopreneurs to compete with larger brands.

✨ Authentic Automation: AI can enhance, not replace, your unique voice, helping maintain authenticity while scaling content production.

✨ Strategic Implementation: Successful AI integration requires a thoughtful approach, balancing automated processes with human creativity and oversight.

Learn more about Nicky Saunders

• Connect with Nicky Saunders on LinkedIn
• Subscribe to Nicky Saunders on YouTube
• Follow Nicky Saunders on Instagram
• Follow Nicky Saunders on Threads

Resources & Brands mentioned in this episode

• Deeper Than The Brand
• Eleven Labs
• inVideo
• RunwayML
• Opus Clip
• vidIQ
• RenderNet
• Napkin AI
• Dr. Eric Thomas
• Fireflies.ai
• Gamma
• Austin Armstrong
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/ai-content-creation-supercharging-your-online-presence-for-solopreneurs-and-smbs/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he’s tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He’s spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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