In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value.

The conversation covers Colin’s recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences effectively.

Colin shares insights on connecting with people, organizing successful events, and measuring ROI, making it a must-listen for anyone involved in the healthcare industry.

00:00 Introduction and Welcome

02:18 Discussing the Nine Must-Attend Conferences for Fall 2024

04:40 Advice for Providers on Choosing Conferences

07:05 The Evolution of Conferences Post-COVID

11:08 Strategies for Vendors to Stand Out at Conferences

17:45 Maximizing Conference Value for Attendees and Vendors

18:47 Maximizing Conference Meetings

19:44 The Value of Evening Events

21:47 Creating Memorable Experiences

24:23 Measuring Conference Success

29:08 Networking Tips for Introverts

31:14 Emerging Trends in Conferences

33:52 Conclusion and Contact Information