Product Marketing Managers, let’s face it: you’re juggling a million tasks, from crafting compelling narratives to deciphering market trends, all while trying to stay ahead in an ever-evolving digital landscape. It’s like trying to solve a Rubik’s Cube while riding a unicycle – challenging, to say the least. But what if there was a way to not just keep up, but to leap ahead? Enter the game-changing world of AI, a tool that’s revolutionizing the PMM playbook faster than you can say “go-to-market strategy.”

From ideation to copywriting, from research to those daily tasks that seem to multiply endlessly, AI is transforming how PMMs work. But how exactly are savvy professionals leveraging this technology to supercharge their efforts? That’s exactly what we’re about to unpack. To guide us through this AI-powered marketing revolution, we have a true expert in the field joining us today.

I’m thrilled to welcome Gabe Wahhab to our show. Gabe is a growth-minded entrepreneur turned intrapreneur, with an impressive background in product marketing. He’s worked with industry giants like HubSpot, where he played a key role in developing and implementing AI-driven marketing strategies. Gabe’s unique blend of technical expertise and marketing acumen makes him the perfect guide to help us navigate the AI revolution in product marketing.

AI in Marketing: Unpacked host Mike Allton asked Gabe Wahhab about:

✨ AI-Powered Efficiency: Artificial Intelligence significantly boosts PMM productivity by automating routine tasks and streamlining complex processes.

✨ Enhanced Creativity: AI tools augment human creativity in ideation and content creation, leading to more innovative marketing strategies.

✨ Data-Driven Insights: AI enables PMMs to gather and analyze vast amounts of data quickly, informing more strategic decision-making.

Learn more about Gabe Wahhab

• Connect with Gabe Wahhab on LinkedIn

Resources & Brands mentioned in this episode

• GabeWahhab.com
• HubSpot
• Agorapulse
• Finding Your Voice with AI – How to Craft a Brand Voice That Resonates with Mike Allton
• Custom GPTs for Marketers: Work Smarter, Not Harder with Mike Allton
• Gong
• Zoom
• 1Up
• How to Create 26 Pieces Of Content From A Facebook Live
• Content Remix
• Ruheene Jaura
• HeyLevi
• Product Marketing Alliance
• AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing with Mike Allton
• Christopher Penn
• AI Use Cases for Ideal Customer Profiles
• AI Consulting
• AI Bootcamp
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/elevating-product-marketing-the-game-changing-role-of-ai/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he’s tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He’s spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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