Social media can be a powerful tool for businesses, but women entrepreneurs often face unique challenges in leveraging its full potential.

From building authentic connections to turning engagement into profit, navigating these hurdles requires strategic planning and innovative approaches.

Today, we’re thrilled to have Christine Morton with us, a former TV news and business journal reporter and the founder of Morton Marketing 417 LLC. Christine specializes in creating connection-driven content strategies that transform social media posts into profitable ventures. With her extensive background in journalism, storytelling, and strategic content marketing, Christine has helped businesses nationwide achieve incredible success on social media.

Social Pulse Podcast host Mike Allton asked Christine Morton about:

⭐ Overcoming Social Media Challenges: Understanding the unique hurdles women entrepreneurs face and strategies to navigate them.

⭐ Creating Connection-Driven Content: Insights into building authentic relationships through storytelling and strategic content.

⭐ Turning Engagement into Profit: Learning how to convert social media engagement into tangible business outcomes.

Learn more about Christine Morton

• Connect with Christine Morton on LinkedIn
• Connect with Christine Morton on Instagram

Resources & Brands mentioned in this episode

• Morton Marketing 417
• Learn more about Agorapulse with a free demo
• Think Like a TV Network: Elevating B2B Social Media Ft. Jay Baer
•  Mackenzie
• Kim Garst
• CapCut
• Scarlett Johansson
• The Persuasion Paradox: Why Pain-Based Marketing Fails and What to Do Instead Ft. Tamsin Webster

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/social-media-success-for-women-entrepreneurs

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.