If you’re a retail brand on social media, you’ve probably been watching the evolution of Threads since its launch last summer. Maybe you created an account early on but weren’t sure what to do with it. Maybe you’re still on the fence about whether it’s worth your time. Or maybe you’ve been wondering if you’ve already missed the boat.

The truth is, while platforms like Instagram and TikTok are incredibly saturated, making it harder and harder for brands to stand out, Threads represents a unique opportunity. It’s like getting a chance to be on Instagram in 2012 or TikTok in 2019. The potential for organic reach, authentic engagement, and community building is extraordinary – but this window of opportunity won’t last forever.

That’s exactly why we’ve brought in today’s guest. Milou Pietersz is the founder of Simply Multimedia, a successful marketing agency that’s helping brands navigate the ever-evolving social media landscape. As a content creator herself, with over 60,000 Instagram followers and 10,000 YouTube subscribers, Milou brings both strategic insight and hands-on experience to the table. Originally from the Netherlands and now based in the United States, she brings a unique global perspective to digital marketing, and today, she’s here to help us understand why Threads might be the opportunity your retail brand has been waiting for.

Social Pulse Podcast host Mike Allton asked Milou Pietersz about:

🛍️ Early Adoption Strategy: Learn specific tactics to establish your retail brand on Threads while organic reach is high and competition is low.

🛍️ Content Optimization: Discover how to adapt your retail content for Threads’ unique environment while maintaining brand voice.

🛍️ Resource Management: Get practical insights on incorporating Threads into your existing social strategy without overwhelming your team.

Learn more about Milou Pietersz

• Connect with Milou Pietersz on LinkedIn
• Connect with Milou Pietersz on X
• Connect with Milou Pietersz on Threads
• Connect with Milou Pietersz on Youtube

Resources & Brands mentioned in this episode

• Simply Multimedia
• Learn more about Agorapulse with a free demo
• Andrew Davis
• Kim Garst
• Wendy’s
• bit.ly
• Thread’s desktop

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/why-your-retail-brand-needs-to-be-on-threads-now-before-your-competition

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.