Raise your hand if this sounds familiar: You’ve got an amazing idea for your company’s social media. Maybe it’s a fun TikTok series, or a bold new approach to customer engagement. You’re excited. You’ve done your homework. But the moment you present it, you hear those dreaded words: ‘We can’t do that.’

It’s frustrating, right? That constant wall of ‘no’ can make even the most passionate social media manager feel stuck and defeated. But here’s the thing – you’re not alone, and more importantly, there are proven ways to break through that resistance.

That’s exactly what we’re diving into today with our guest, Chelsea Napolitano. With over ten years of experience leading social media and influencer marketing for Fortune 500 brands, Chelsea has mastered the art of driving change in risk-averse environments. As a strategic communications expert at Stanley Black & Decker, she’s successfully transformed social media operations from outsourced to in-house, launched innovative community management programs, and pushed the boundaries of what’s possible in corporate social media – all within traditionally conservative environments.

Social Pulse Podcast host Mike Allton asked Chelsea Napolitano about:

🛍️ Practical strategies for building cross-functional partnerships that turn skeptics into advocates for your social media initiatives

🛍️ How to present innovative ideas in a way that makes them feel less risky to stakeholders

🛍️ Specific techniques for proving the value of new social approaches through calculated risks and measurable results

Learn more about Chelsea Napolitano

• Connect with Chelsea Napolitano on LinkedIn

Resources & Brands mentioned in this episode

• Stanley Black & Decker
• Learn more about Agorapulse with a free demo
• Amazon
• Blog post : Social Media Dashboards: Features That You Need
• Blog post: Three Social Listening Case Studies to Motivate You
• Google Plus
• Social Pulse community on Facebook
• Chris Voss
• Agorapulse blog

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/overcoming-the-culture-of-no-a-social-media-managers-guide-to-change

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.