Transforming Employees into Brand Ambassadors: Insights from Laura Smith on the Space Marketing Podcast

On the latest episode of the Space Marketing Podcast, host Izzy House welcomed Laura Smith, Marketing Manager at Benchmark Space Systems, for an engaging conversation on transforming coworkers into passionate brand ambassadors. This marks Laura’s second appearance on the podcast, following her previous discussion on crafting a 360-degree marketing strategy for trade shows.

The episode delves into strategies that empower employees at every level—from engineers to office staff—to represent their company effectively and enthusiastically. Laura highlights the importance of creating a consistent company narrative and ensuring employees are equipped to communicate it confidently, both internally and externally.

Space Marketing Podcast mentions:

Laura’s previous podcast – https://spacemarketingpodcast.com/episode/marketing-a-360-strategy

Crafting a Stellar Speaker Proposal

https://spacemarketingpodcast.com/episode/crafting-a-stellar-speaker-proposal

About Laura Smith

Marketing Manager

Benchmark Space Systems

https://www.benchmarkspacesystems.com/

Chapters

01:20 Meet Laura Smith, Marketing Manager for Benchmark Space Systems

05:50 Creating brand ambassadors

07:43 Understanding the mission

10:16 Training a culture of thought leadership

13:27 Multiplying the effort

14:42 The pre-event briefing and post-event discussions – Creating awareness of what do we do, why are we here, what are our goals, and what happened at the event.

20:19 New marketing training program – taking the stage

24:05 Creating a knowledge library and a training process

26:19 Public speaking benefits the company and the person

32:48 Knowledge library to aid speaking

35:55 Multiplying the marketing effort

38:55 Back up for context

39:33 Prioritizing now versus future

41:41 Lunch and Learn

44:36 Building processes

47:41 Project management in a marketer’s toolbox

50:47 Partners representation

51:58 Project management represents your brand

ABOUT IZZY

Izzy’s website – https://izzy.house

Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible – https://izzy.house/

Podcast host for Space Marketing Podcast – https://spacemarketingpodcast.com

Organizer for Space for Kentucky Roundtable – https://spaceforkentucky.com

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