In this episode, we explore the evolving landscape of senior living with Katherine Ross, the driving force behind SeniorsGuide.com. With over 20 years of experience, Katherine offers invaluable insights into how families can make informed decisions about senior care. The conversation touches on the history and purpose of SeniorsGuide.com, the need for transparent pricing in senior living, and the importance of adapting content for different generational segments—from the greatest generation to millennials. Katherine emphasizes the significance of meeting consumers where they are in the research process and staying current with digital advancements to provide the best possible online experience.

00:00 Introduction to Generational Segments in Senior Living

00:56 Conversation with Katherine Ross: Insights and Experience

01:20 The Evolution of Senior Living Content

02:09 Navigating Senior Living: Tips and Strategies

02:37 The Role of SeniorsGuide.com

05:12 Changes in Senior Living Over the Years

06:33 The Importance of Transparent Pricing

08:09 Katherine Ross’s Journey in Senior Living

09:36 Future of Senior Living Content

11:50 Conclusion and Key Takeaways

https://www.linkedin.com/in/katharine-ross-rms-seniorsguide/