Ever dream about becoming an author and selling millions of books? Well, here’s a reality check: most books sell fewer than 100 copies in their first year, and the average is under 200 books annually. Over a book’s lifetime, it may sell fewer than 1,000 copies. In the publishing world, selling more than 5,000 is considered a success.

But here’s the thing—those numbers don’t really matter.

If you’re writing a book to grow your business, you don’t need to sell millions of copies to generate millions in sales. What you need is a well-crafted book that speaks to a specific audience and solves a particular problem. And once your book is in their hands, you need a plan to keep them engaged and ready for your next offer.

That’s where I come in. I help entrepreneurs build book launch teams that drive 50+ Amazon reviews and create a steady flow of leads. I’ll help you gather a launch team made up of your ideal prospects and referral partners—exactly the people you want to be connecting with. Plus, I can design and host virtual book launch parties that guide your audience straight to your next offer.

Whether you’re just getting started writing your book, you’re about to publish, or you have a book you’re trying to market in new ways – I invite you to schedule a complimentary 30-minute book launch brainstorming session. To get started, complete the form at http://www.BookLaunchBrainstorm.com.

Today’s panel will dive into what it’s like to be a business author, both the highs and the lows of publishing a business book. With me today are:

Brendan McAdams wrote “Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales,” which provides actionable strategies and techniques designed to enhance sales performance and help professionals achieve greater success in their sales endeavors.

Geoffrey Klein wrote “The Content Beast,” a perfect guide for anyone who wants to learn how to use story-driven content for effective content marketing.

Sarah Moody wrote “Rock Your Brain. Rock Your Life : Do You Want To (Effing) Love Your Life? If So, I Got You” which offers practical strategies and insights for optimizing mental well-being and harnessing the power of your mind to create a fulfilling and purpose-driven life.

Please join me in welcoming Brendan, Geoffrey, and Sarah. 

In this episode, we discuss:

Book Sales Realities: Uncover the truth about book sales, with most books selling fewer than 1,000 copies in a lifetime and selling over 5,000 considered a major success.

Launch Strategies: Learn about effective book launch strategies, including building book launch teams, hosting virtual parties, and staggering review collections to maximize impact. 

Review Tactics: Discover the best practices for gathering verified Amazon reviews, like leveraging networks and selling Kindle books at $0.99.

Book Formatting: Get insights on choosing the right book size and format to enhance readability and professional appeal.

Links for Brendan McAdams

• LinkedIn
• http://www.kiinetics.com
• “Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales”

Links for Geoffrey Klein

• LinkedIn and Instagram.
• http://www.thecontentbeast.co
• http://www.ninedotsmedia.com
• TEDx talk: http://www.geoffreyspeaks.com
• http://www.ninedots.ai
• “The Content Beast” 

Links for Sarah Moody

• LinkedIn
• http://www.SarahMoody.com 
• “Rock Your Brain. Rock Your Life: Do You Want To F*cking Love Your Life? If So, I Got You”

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPublishingHub.com

• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: http://www.BizKindlePromo.com

Learn more about your ad choices. Visit megaphone.fm/adchoices