Marketing Language Mistakes to Avoid With Lori Sussle Bonanni

<p>In this episode, host Kristi Mitchell chats with <span style="color: rgb(0, 0, 0);">Lori Sussle Bonanni</span>, founder of Elssus communications consultancy, about common marketing language mistakes and how to communicate more effectively. </p><p><br></p><p>Key takeaways include:</p><p><br></p><ul><li>Write like you talk: Keep language natural and conversational rather than using corporate jargon</li><li>Remove unnecessary filler words and be concise</li><li>Avoid false urgency in marketing messages - be genuine about limited-time offers</li><li>Pay attention to grammar and proofreading, even when using AI tools</li><li>Consider tone and writing style as part of brand standards</li><li>Be mindful of outdated or potentially offensive language</li><li>Focus on ensuring your intended message reaches your intended audience</li></ul><p><br></p><p></p><p><span style="background-color: rgb(250, 251, 255);">Enjoyed this episode? Subscribe, share, and leave a review so you never miss a chance to unfudge your marketing. </span></p><p><br></p><p><span style="background-color: rgb(250, 251, 255);">Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com</span></p>