In this episode, we speak with Jamie Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, who has over 25 years of experience in senior living. Jamie shares her insights on the importance of building genuine relationships with seniors and their families, discussing strategies for adapting sales and engagement methods during the COVID-19 pandemic, and delivering exceptional resident experiences. Key takeaways include the effectiveness of personalized gestures in sales, the seamless transition from sales to the resident experience team, and innovative ways to engage waitlisted prospects. Join us for this deep dive into creating meaningful connections in senior living.

00:00 Building Relationships with Soup

01:01 Introducing Jamie Van Geisel

01:46 Jamie’s Career Journey

03:29 Adapting During COVID-19

07:11 Creative Follow-Up Strategies

10:36 Seamless Transition to Resident Experience

19:33 Engaging the Waitlist

25:57 Conclusion and Key Takeaways