Building Tomorrow's Marketing Leaders: Inside Glewee's Gen Z Success Formula

Are you struggling to build and lead a marketing team that truly understands today’s digital landscape? Perhaps you’ve experienced the frustration of trying to bridge the gap between traditional marketing approaches and the lightning-fast pace of social media trends. Maybe you’ve wondered why your experienced hires seem to be missing that certain “something” when it comes to connecting with modern audiences. You’re not alone. Many marketing leaders find themselves caught between the need for proven business acumen and the desire for fresh, innovative thinking that seems to come so naturally to younger talent. But what if there was a way to build a team that combines both? That’s exactly what our guest today has mastered.

I’m excited to welcome Christian Brown, co-founder and Chief Marketing Officer of Glewee, an all-in-one influencer marketing platform that’s trusted by over 5,000 brands and 12,500+ influencers. As a Forbes 30 Under 30 honoree, Christian has pioneered a unique approach to team building, cultivating a Gen Z dream team that’s helped scale Glewee from a startup concept to a major player in the creator economy. His innovative leadership style and ability to identify and nurture young talent has not only transformed his company but is reshaping how we think about marketing team development.

Social Pulse Podcast host Mike Allton asked Christian Brown about:

🧡 Culture Drives Innovation – Learn how creating the right environment enables young talent to thrive and contribute meaningfully to company growth

🧡 Skills vs. Intuition – Understand the balance between traditional marketing knowledge and native digital fluency in modern marketing teams

🧡 Leadership Evolution – Discover new approaches to leading and mentoring digital-native talent in today’s fast-paced marketing landscape

Learn more about Christian Brown

Connect with Christian Brown on LinkedIn

Resources & Brands mentioned in this episode

Glewee

Learn more about Agorapulse with a free demo

How to Use Influencer Marketing for Retail [Podcast & Recap] Ft. Jeremy Linaburg

Influencer Impact: Proving the Worth of B2B Thought Leader Collaborations

 How to Structure Your Agency to Win Using EOS

Trello

Miro

Miro

Monday

Zendesk

Figma 

GetStream 

SEM Rush 

Arcade 

Hutch.io 

Calendly 

Instantly 

Hyros

ChatGPT 

 Google Meets 

Google Slides

Google Sheets 

Gemini

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/gen-z-success-formula

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.