Have you ever looked at your content creation process and thought, ‘There has to be a better way’? Maybe you’re drowning in content requests, struggling to maintain consistency across channels, or simply feeling overwhelmed by the constant demand for fresh, engaging content. If this sounds familiar, you’re not alone.

These were exactly the challenges facing our guest today. The pressure to create more high-quality content while maintaining compliance standards in the healthcare tech industry seemed like an impossible balance to strike. The traditional approach wasn’t just time-consuming – it was becoming unsustainable.

But what if I told you there was a way to not just meet these demands, but exceed them? A way to scale your content operations while actually improving quality and consistency?

Today, we’re joined by Brianna Miller, Director of Marketing at Protenus, the leading Healthcare Compliance Analytics platform. SHe’s also a longtime friend and colleague of mine here in St. Louis. Brianna is going to share how she transformed her team’s content operations using AI, specifically through the implementation of Jasper AI. As an accomplished digital marketing leader and frequent contributor to MarTech, Brianna brings a wealth of practical experience in both the healthcare technology sector and cutting-edge marketing strategies.

The AI Hat Podcast host Mike Allton asked Brianna Miller about:

✨ STRATEGIC IMPLEMENTATION: Understanding the step-by-step process of successfully introducing AI into a regulated industry.

✨ MEASURABLE RESULTS: Real metrics and improvements achieved through AI implementation in content creation.

✨ TEAM ADOPTION: Practical insights on getting buy-in and managing change within marketing teams.

Learn more about Brianna Miller

• Connect with Brianna Miller on LinkedIn

Resources & Brands mentioned in this episode

• Protenus
• University of Missouri St. Louis
• Jasper AI
• Jasper Certification Program
• Redefining Brand Strategy: AI Tools for Businesses of All Sizes with Ruheene Jaura
• The AI Librarian: How RAG Can Revolutionize Your Business
• AI as Your Co-Host: Unleashing NotebookLM’s Potential in Content Marketing
• BeingYourBrand.com
• AI Primer: A Comprehensive Guide
• Explore past episodes of the The AI Hat Podcast podcast

SHOW TRANSCRIPT & NOTES: https://theaihat.com/discover-how-one-healthcare-tech-leader-transformed-their-marketing-with-ai/

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Produced and Hosted by Mike Allton, AI Consultant & Trainer at The AI Hat, where he’s tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He’s spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he’s delivering a presentation or leading a workshop. If you’re interested in helping business owners with AI in an upcoming episode, reach out to Mike.

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