I’m thrilled to introduce one of our Biz Book Publishing Hub’s Founding Partners. Our Hub Partners are dedicated experts who empower entrepreneurs to use their books as powerful tools for impact and success. 

Today’s guest is a master of niche marketing and a champion for nonfiction authors who want to make a meaningful difference with their work. Known for her intuitive coaching style, she helps authors unlock the true potential of their books by finding the perfect audience and standing out in their fields.

As the founder of Aviva Publishing, she has spent over 30 years guiding nonfiction authors toward recognition and profitability. Her company has published more than 500 titles, and she has personally authored 18 books, including her first, which sold over half a million copies. Her deep understanding of the book industry allows her to identify untapped opportunities, helping her clients transform from undiscovered writers into recognized expert authorities.

Through her book marketing mentorship, she specializes in turning “invisibility” into visibility, coaching authors on how to craft compelling messages, connect with ideal readers, and sell books in large quantities to specialized markets. With a career spanning 30 industries and accomplishments such as hosting over 360 episodes of the Book Marketing Mentors podcast, she is a powerhouse in her field.

She is a marketing expert who is on a mission to wipe out “sameness” and empower authors to shine as category-leading experts.

Please join me in welcoming Susan Friedmann. 

📚 Expert Insights: Susan shares her journey of becoming a leader in niche marketing and nonfiction publishing, offering a wealth of knowledge derived from over 30 years of experience in the industry.

🎯 Targeted Approach: Learn how Susan helps authors find their perfect audience and stand out by honing in on niche markets, emphasizing the power of targeted marketing over generalized pitches.

📈 Visibility Strategies: Discover proven strategies to turn your book’s invisibility into visibility, focusing on compelling messaging and connecting with ideal readers.

💼 Bulk Sales Advantage: Uncover how to leverage bulk sales opportunities within niche markets to enhance book sales and broader brand recognition.

Links

• Susan Friedmann on LinkedIn, Instagram, and YouTube.
• http://www.avivapubs.com
• http://bookmarketingbrainstorm.com – 20-minute session to figure out marketing niche, book title, etc.
• Book Marketing Mentors Podcast
• Amazon author page
• Biz Book Pub Hub Partner Profile

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com

• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: http://www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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