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In this episode, the focus is on the importance of storytelling in senior living communities. The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography, who shares his expertise in capturing the vibrant lives of senior residents. Tom emphasizes the need for high-quality storytelling to highlight residents’ personal journeys and the role it plays in marketing senior living communities. He delves into the challenges of photographing seniors, particularly those with cognitive and physical limitations, and offers practical advice for making them feel comfortable during shoots. Tom also discusses the integration of modern and diverse imagery in senior living marketing, the potential uses and pitfalls of AI and stock photography, and his experiences photographing war veterans. Finally, Tom urges senior living companies to invest more in high-production storytelling to authentically showcase their residents’ lives.
00:00 The Power of Storytelling in Senior Living
01:07 Meeting Tom Sanders: A Pioneer in Senior Living Photography
02:00 Tom Sanders’ Journey and Philosophy
04:55 Challenges and Techniques in Senior Living Photography
09:07 The Future of Senior Living Photography
15:40 The Role of AI and Stock Photography
19:16 Final Thoughts and Takeaways
https://www.linkedin.com/in/tom-sanders-b372b1139/