You’re walking through a store when suddenly a product stops you in your tracks. Something about it speaks to you, draws you in, and makes you reach for your wallet. That’s not an accident – it’s retail psychology at work. While thousands of new products launch every day, only a select few have that magnetic pull that turns browsers into buyers. What’s their secret?

Today, we’re pulling back the curtain on retail psychology with Michael Casey, an innovative product developer who has been creating retail success stories since 1983. His insights can inform both product development, as well as how we position and market products online, while his products, including the Ab Doer, have achieved global success and earned recognition from the Electronic Retail Association. From Walmart shelves to international TV campaigns, Michael has mastered the art of creating products that make shoppers say “I need this.”

Social Pulse Podcast host Mike Allton talked to Michael Casey about:

🛍️ Discover the specific psychological triggers that make products irresistible to shoppers and learn how to incorporate these elements into your product development process.

🛍️ Learn practical strategies for product positioning and packaging that capture attention in crowded retail environments and convert browsers into buyers.

🛍️ Understand how to validate product appeal before major retail launches, saving time and resources while maximizing chances of success.

Learn more about Michael Casey

• Connect with Michael Casey on LinkedIn

Resources & Brands mentioned in this episode

• Michael Casey Innovations
• Learn more about Agorapulse with a free demo
• Amazon 
• Walmart
• Litehouse pools
• TikTok Shop 
• REDtone
• Agorapulse Now Supports Threads
• Bluesky
• Michael Casey Innovations
•  Inventors Pathway
• Kajabi platform
• Jungle Scout
• URL Genius
• Google Analytics
• Shopify
• Emeril Lagasse Cookware line
• Walgreen CBS
• Church and Dwight
• Harry’s Men’s Club
• Dollar Shave Club
• Beatles
• Bare Minerals
• QVC watching them live
• Idea Village
•  Chelsea
• Stanley Black and Decker
• Home Depot
• Lowe’s

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/a-retail-psychology-masterclass

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.