On this episode of GoalChat, host Debra Eckerling talks about Branding with Ivonne Ribeiro, iBrandStrategist; Stan Robinson, Jr., Social Sales Link; and Troy Sandidge, Strategy Hackers®. The panelists share their takes on what branding is – Ivonne: Your reputation; Troy: proximity, positioning, power; Stan: What people say about you when you are not in the room – and what their brands are. They also give recommendations for starting or refreshing your brand, branding goals, and more.

Goals 

– Ivonne: Speak to your ideal clients, ask them what they think of you and your brand

– Stan: Block time to think about your why – and who are you going to help

– Troy: Disqualify to quantify. Take a social media detox from posting. Ask yourself what success would look like. Then, research. Consume and observe. Embody it. Reverse engineer it back to yourself

Final Thoughts

– Stan: Make a decision and follow through

– Ivonne: Bridge the gap between strategy and creative

– Troy: Don’t get lost in the details, figure out the experience

Learn More About

Ivonne Ribeiro: iBrandStrategist.com

Stan Robinson, Jr.: askssl.ai

Troy SandidgeL FindTroy.com

Debra Eckerling: TheDEBMethod.com/blog

52SecretsBook.com

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