Are you tired of hitting a wall every time you try to get leadership buy-in for your social media initiatives? If you’re managing social media for a retail brand, you’ve probably experienced that frustrating moment when you’re passionately explaining the potential impact of a new campaign, only to be met with skeptical looks and questions about ROI.

You know the value is there. You see the engagement, the community building, the customer service wins. But translating those metrics into language that resonates with the C-suite? That’s where things get tricky. Maybe you’ve heard responses like ‘Social media is just for kids’ or ‘We can’t measure the real impact on our bottom line.’ The disconnect between what you know social media can achieve and what your leadership believes it can do creates a constant uphill battle.

But what if you could bridge that gap? What if you could transform those skeptical executives into your biggest social media champions? That’s exactly what we’re diving into today with our expert guest.

With over 15 years in the outdoor and hunting industry, Adam Buchanan has mastered the art of building internal support for social media initiatives. Starting with organic content and community management, and now focusing on paid, owned, and earned media at Camofire/BlackOvis, Adam has successfully navigated the journey from social media skepticism to strategic investment. His experience in transforming leadership perspectives and building data-driven cases for social media investment makes him the perfect guide for this crucial conversation.

Social Pulse Podcast host Mike Allton asked Adam Buchanan about:

🛍️ Data-Driven Persuasion: Learn how to use metrics and analytics to build compelling cases that resonate with leadership.

🛍️ Strategic Communication: Master the art of translating social media success into business impact language that executives understand.

🛍️ Building Champions: Discover proven techniques for transforming skeptical leaders into social media advocates.

Learn more about Adam Buchanan

• Connect with Adam Buchanan on LinkedIn

Resources & Brands mentioned in this episode

• BlackOvis.com
• Camofire
• Cabela’s
• Learn more about Agorapulse with a free demo
• Walmart
• Target
• Neiman Marcus.
• Kendall Card
• Dick’s Sporting Goods
• Sitka
• Mystery Ranch
• Crispi Boots
• Patagonia
• Google Analytics
• Magento platform
• Hunt Expo
• Hydro Flask
• Columbia Sportswear,
• Convince and Convert
• An ebook: Talk Triggers by Jay Baer

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/converting-the-c-suite

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.