Is your agency drowning in content creation? You’re not alone. Across the marketing landscape, agencies are caught in an exhausting cycle of churning out endless social media posts for their clients, believing that more content equals better results.

But what if everything we’ve been taught about social media frequency is wrong?

What if you could actually deliver better results for your clients while creating less content? What if you could transform your agency’s approach to social media management, increase client satisfaction, and reduce team burnout all at the same time?

That’s exactly what our guest today has mastered. Katie Brinkley is a social media trailblazer with over 20 years of digital marketing expertise. As the founder of Next Step Social Communications, she’s developed a revolutionary approach that’s changing how agencies think about social media management. Her “Awareness to Action: Four-Post Social Media Strategy” has helped countless businesses achieve better results with less effort. Katie is also a dynamic speaker, podcast host, and author who’s known for her charismatic energy and practical, results-driven approach.

Social Pulse Podcast host Mike Allton asked Katie Brinkley about:

⭐ A strategic framework for delivering better client results with less content creation

⭐ Practical steps for transitioning clients to a more efficient social media strategy

⭐ How to position your agency as a strategic partner rather than just a content creator

Learn more about Katie Brinkley

• Connect with Katie Brinkley on LinkedIn
• Connect with Katie Brinkley on Facebook
• Connect with Katie Brinkley on Instagram

Resources & Brands mentioned in this episode

• Next Step Social Communications
• Learn more about Agorapulse with a free demo
• Podcast: Rocky Mountain Marketing- Digital Marketing, Social Media for Entrepreneurs
• America Online 
• CompuServe
• ChatGPT 
• Gemini 
• Claude
• Canva
• The Socialpulse Podcast Retail Edition
• Google Analytics
• CEX
• Rocky Mountain Marketing.
• The Social Shift: The Road Back to Community
• Marketing Conferences 2024 Over 100 Marketing Conferences & Events

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-less-content-delivers-more-results-for-your-agency

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.