Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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Unsexy to Unstoppable: How YETI Became A $300 Status Symbol

March 14, 2025 MPN Amanda's Playbook 0 Comments
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Discover how an ordinary water cooler transformed into a $300 status symbol without being different OR unique. In this episode, I break down YETI’s extraordinary influence strategy that turned customers into brand evangelists.

I reveal the three key principles behind YETI’s massive success:

Identity Over Innovation- Why YETI sells who you become, not what you buy

Community Over Commodity- How they created an exclusive club people pay to join

Movement Over Marketing- The genius of having customers pay to advertise for you

As someone who’s built a career studying influence and developed MBA curriculum at institutions like Kellogg School of Management and Bocconi University, I share practical insights on what makes brands truly influential.

YETI didn’t try to stand out from the crowd – they became the crowd everyone wanted to stand in.

Learn the difference between attention and true influence, and why emotional connection trumps rational features every time. Whether you’re a marketer, entrepreneur, or just curious about brand influence, this case study offers valuable lessons on creating movements instead of just marketing products.

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