In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing strategies for recruitment and retention. Key topics covered include the role of structured onboarding, ongoing training, internal branding, and the power of authentic storytelling through video and social media to enhance employee and resident experiences.

00:00 The Importance of Employee Treatment

01:28 Introduction to the Episode

01:49 Meet Brooke Saxon Spencer

02:23 The Role of Marketing in Senior Living

02:52 The Power of Storytelling in Recruitment

03:09 Casual Conversation and Personal Stories

04:44 Claiborne Senior Living’s Marketing Strategy

06:47 Integrating Marketing and HR for Employee Satisfaction

17:16 Revamping the Onboarding Process

19:52 Revamping the Orientation Program

20:41 Interactive and Personalized Training

22:29 Feedback and Continuous Improvement

24:55 Empowering Employees and Building Trust

28:29 Marketing for Talent Acquisition

32:12 The Importance of Employee Experience

36:31 Final Thoughts and Key Takeaways