Nothing teaches you the power of influence more than when you don’t have it. This realization didn’t come from books or experts—it emerged from those humbling moments when visibility didn’t translate to impact.

I’ve spent years navigating the tension between what we’re told influence is and what actually moves people to action. What I’ve discovered challenges everything we’ve been conditioned to measure and celebrate.

There’s a deceptively simple truth about influence that changed everything for me—a missing piece that explains why some voices cut through while others, equally qualified, go unheard.

We’re not the purely logical beings we pretend to be in boardrooms and strategy sessions. This isn’t just theory—it’s the difference between campaigns that look successful on paper but fail to drive action, and those quieter moments that create seismic shifts in behavior.

Watch to discover the equation that will transform how you build influence in business and life.

#AmandasPlaybook #Influence #TrustBuilding #AuthenticLeadership

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