Have you ever wondered why some social media posts seem to instantly connect with audiences while others fall flat? What if the secret to social media success isn’t just about algorithms and hashtags, but about understanding the deeper psychological needs and motivations of your audience? Every day, retail marketers struggle to cut through the noise and make meaningful connections on social media, often focusing on surface-level metrics while missing the fundamental human elements that drive engagement and conversion.

That’s exactly what we’re diving into today with our fascinating guest, Lisa Wells. Lisa brings a unique perspective to retail social media marketing, combining her Master’s in Psychology and experience as a Marriage and Family Therapist with her role as owner of Geneva Flooring, a successful retail flooring business in San Diego. As a former therapist who worked with diverse populations in schools, police departments, and halfway houses, Lisa now applies her deep understanding of human behavior to create compelling social media content and build authentic customer relationships. She’s also served as President of the San Diego County Floor Covering Association and brings over a decade of retail leadership experience to our conversation.

Social Pulse Podcast host Mike Allton asked Lisa Wells about:

🛍️ Psychology of Connection: Understanding how therapeutic communication principles can transform social media engagement

🛍️ Customer Behavior Insights: Leveraging psychological understanding to create content that resonates with retail audiences

🛍️ Strategic Relationship Building: Applying counseling techniques to develop stronger customer relationships through social platforms

Learn more about Lisa Wells

• Connect with Lisa Wells on LinkedIn

Resources & Brands mentioned in this episode

• Geneva Flooring

• Learn more about Agorapulse with a free demo

• San Diego County Floor Covering Association

• Marcus Sheridan 

• They Ask You Answer

• Jay Baer 

• Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

• Vimeo

• Dropbox

• Tony Hernandez

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/from-therapist-to-retail-owner-psychological-secrets-for-social-media-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike