Are you struggling to build genuine connections with your retail customers in an increasingly digital world? If you’re tired of running endless promotional campaigns that seem to fall flat, you’re not the only one feeling frustrated. Many retailers find themselves stuck in the cycle of discount-driven marketing, wondering if there’s a better way to attract and engage customers. What if there were a strategy that could not only triple your web traffic but also build lasting customer relationships before they even walk through your doors?

That’s exactly what our guest Craig Daniels achieved as Marketing Director at Furniture Fair. Taking the helm in January 2020, Craig transformed their marketing approach from traditional promotional advertising to a trust-based content strategy that has revolutionized their customer relationships. Under his leadership, Furniture Fair has become a trusted voice in the furniture industry, producing multiple pieces of educational content weekly and seeing organic traffic grow from 20% to 40% of their total website visitors. His innovative approach to blending educational content with relationship-based selling has not only improved traffic but also increased average order values and customer satisfaction.

Social Pulse Podcast host Mike Allton asked Craig Daniels about:

🛍️ Content Strategy Evolution – How shifting from promotional to educational content transformed their marketing results and customer relationships

🛍️ Trust-Building Framework – The systematic approach to creating content that answers customer questions and builds confidence before the first store visit

🛍️ Measurable Business Impact – The specific ways educational content improved web traffic, sales metrics, and customer satisfaction scores

Learn more about Craig Daniels

• Connect with Craig Daniels on LinkedIn

Resources & Brands mentioned in this episode

• Furniture Fair

• Learn more about Agorapulse with a free demo

• Marcus Sheridan 

• They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

• Content Marketing World

• Yale Appliance

• Smith Brothers

• SEMrush 

• Google Analytics

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/retail-edition/how-furniture-fair-tripled-web-traffic-through-trust-based-content-marketing

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Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.