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In this episode, Maggie Seybold, VP of Customer Insights at WelcomeHome, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects. Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines. The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities.
Takeaways
• Benchmarking your performance against the right data is essential.
• Today’s senior living prospects are doing their homework.
• Your online presence needs to educate and inform.
• Clear pricing and transparent service info are crucial.
• Prioritize your time and your leads.
• Not all inquiries are created equal.
• Lean into tools that help you qualify leads early.
• Personalize your follow-up for better engagement.
• Understanding the prospect’s journey is key.
• The landscape of senior living marketing is rapidly evolving.
Titles
• Navigating the Future of Senior Living Marketing
• Insights from the 2024 Year in Review Report
• Transforming Senior Living Sales Strategies
Chapters
00:00 Introduction to the 2024 Year in Review Report
09:40 The Evolving Landscape of Senior Living Marketing
18:16 Understanding the Pre-Engagement Process
27:19 Shifting Away from Aggregators
34:00 Trends in Service Lines and Consumer Preferences