Everyone keeps talking about empathy like it’s the golden key to influence. And they’re not wrong — but they’re not quite right either.

Empathy isn’t dumping your trauma on the table and calling it connection. Real empathy — the kind that moves people and builds brands — is presence. It’s making space. It’s being so attuned to the moment that someone else feels seen, not overshadowed.

In this episode, I share the story of one of the most quietly powerful CMOs I’ve ever met — a woman who launched a super sports SUV and redefined what influence really looks like. She didn’t lead with stats, features, or even her incredible personal story. She led with curiosity.

If you want to understand the actual art of influence — the kind that doesn’t just sell products, but earns loyalty — this is where we start.

In this episode:
-The real difference between sharing and showing up
-Why performance vulnerability is killing connection
-A behind-the-scenes look at how one woman built a brand movement without saying a word about herself
-And why empathy — actual empathy — might be the most misunderstood power move in modern leadership

Let’s be honest — have you ever shared something thinking it was empathy, but later realized you made it about you? I have. We all have. Drop your thoughts in the comments, and let’s have a real conversation.

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