Are In house departments really as effective as outsourced teams? When do
they work? When don’t they work? and how do you know when to in-house and when to out-source?

Award-winning creative team Graham Fink and Mark Goodwin discuss the advantages and disadvantages of the growing trend for in-house teams and how their clients can make the best use of them.

The role of AI

Finding inspiration

Working with external resources

Vetting your work

How to build a world-class team