Why Story and Authenticity Win on LinkedIn

How do you stand out on LinkedIn and build a personal brand that truly works? Regina Dowdell, Content Solutions Consultant at LinkedIn, shares her insights on personal branding, thought leadership, and creating content that drives business impact—drawing on 15+ years of experience across nonprofits, tech, and startups. What You’ll Learn in This Episode How to craft a digital-first, creative content strategy Practical tips for building thought leadership on LinkedIn The mindset and habits that make brands and individuals stand out Lessons from Regina’s experience across industries—from startups to large organizations How to balance professional ambition with personal life (yes, even as a “Super Mom”) Episode Chapters 00:00 Intro and Regina’s Background 02:15 Building a Personal Brand That Matters 06:30 Leveraging LinkedIn for Thought Leadership 11:00 The Entrepreneurial Mindset in Content Strategy 15:45 Balancing Work, Life, and Travel as a Marketing Pro 18:30 A Brand That’s Made Regina Smile and How to Connect About Regina Dowdell Regina is a digital-minded, marketing creative with an entrepreneurial spirit focused on helping individuals and companies change the world. Through effective communication, thought leadership, and a strong digital presence, Regina has supported forward-thinking organizations across all industries, from non-profits to technology to start-ups, in spreading their messages and scaling for over 15 years. As a Content Solutions Consultant at LinkedIn, Regina helps organizations craft impactful content strategies that are creative, effective, and help them reach their business objectives. An avid traveler and self-proclaimed Super Mom, Regina is based in New York City. What Brand Has Made Regina Smile Recently? Regina highlighted Pinkest Luv, a platform founded by Shari Bryant to empower women—showing how mission-driven brands can connect deeply with audiences. Resources & Links Your Brain on ChatGPT ... Here’s the study Regina mentioned during the show, along with a helpful post summarizing it. What brand has made Regina smile recently? Regina pointed us to the brand Pinkest Luv, a platform founded by Shari Bryant to empower women. Connect with Regina on (wait for it) LinkedIn! Listen & Support the Show Watch or listen on Apple Podcasts, Spotify, YouTube, Amazon/Audible, TuneIn, and iHeart. Rate and review on Apple Podcasts and Spotify to help others find the show. Share this episode — email a friend or colleague this episode. Sign up for my free Story Strategies newsletter for branding and storytelling tips. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet!