Running a marketing agency today means constantly adapting to a never-ending stream of platform changes, algorithm updates, and emerging technologies. Just when you’ve mastered Facebook Ads, suddenly TikTok demands attention. You finally understand SEO, then Google changes everything overnight. Each pivot requires new skills, different team members, and updated client strategies—all while maintaining profitability and keeping clients happy with results. The pressure to stay relevant while delivering ROI has never been more intense.

Today, we’re fortunate to have Darwin Liu, Founder and CEO of X Agency, a digital marketing firm that has not just survived but thrived through 15+ years of industry transformation. Darwin leads a powerful team of growth hackers, engineers, writers, and storytellers dedicated to driving profitability for their clients. His agency culture emphasizes excellence, curiosity, and integrity—qualities that have helped X Agency navigate the evolution from early social platforms to today’s AI revolution while consistently delivering results.

Social Pulse Podcast host Mike Allton asked Darwin Liu about:

⭐ A framework for evaluating industry changes and determining which require immediate adaptation versus which can be monitored or ignored.

⭐ Practical strategies for managing the financial aspects of agency transformation while maintaining profitability through transitional periods.

⭐ Insights on building a flexible, adaptable team structure that can pivot quickly as digital marketing continues to evolve.

Learn more about Darwin Liu

• Connect with Darwin Liu on LinkedIn

Resources & Brands mentioned in this episode

• X Agency

• Learn more about Agorapulse with a free demo

• Warrior Forums

• Cambridge Analytica

• ClickUp

• Zoom

• Connected TV

• Netflix

• Hulus

• HBO Max

• Mountain

• GA4

• Pearson Correlation

• Moores Law

• Clubhouse

• AI for Business, Marketing & Sales: The AI Hat Podcast

• Gemini

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/from-myspace-to-ai-building-an-agency-that-thrives-through-transformation

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.