The Move in Senior Living Marketing
Hate ‘Em or Love ‘Em: The Aggregator Dilemma in Senior Living with Heath Stukenholtz
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In this conversation, Heath Stukenholtz, co-founder of Senior Care Finder, discusses the evolving landscape of senior living marketing and the aggregator model. He emphasizes the importance of consumer empowerment, transparency, and the need for a shift away from traditional high-pressure sales tactics. The discussion covers how Senior Care Finder differentiates itself by providing a consumer-first platform that allows for unbiased research and comparison of senior living options. The conversation also touches on the significance of reputation management and the changing buyer’s journey in the senior care industry.
https://seniorcarefinder.com/resource/resource-library/consumer