This week on Own It we’re talking to Genna Franconi from 22squared and Trade School. She and they are based in Atlanta, Georgia. As you probably noticed, she runs two agencies. One is over a century old. The other was born out of a client need for scaling audience-based content. 

Genna came up through the account side of the business and worked her way to the C-Suite at 22squared before founding Trade School as a spin-off firm, eventually earning leadership and partial ownership of the company. The two firms work with great brands like Home Depot, Publix, Baskin Robbins and many more. 

Genna has also become an avid pickleball player in addition to her work and her children. We have so much in common. I loved this discussion. I know you will as well.

You can find links to Genna’s LinkedIn profile and the agency websites for 22Squared and Trade School in our show notes at untilyouownit.com. 

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Also, if you’re a female or non-binary agency owner, or you want to own an agency someday, join our growing community at that same address … untilyouownit.com.