Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

Influence ≠ Ice Baths + Ego

Share the goodness!

Everyone’s selling cold plunges, $14 matcha, and 4AM alarms as the secret to success.

I’m not buying it.
And I’m definitely not waking up early for it.

This week on Amanda’s Playbook, I’m breaking down the Cold Plunge Lies—the performative routines we’ve started worshipping as gospel. I share my own obsessive history with extreme discipline, how it held me back more than it helped, and what actually drives long-term results: reliability, clarity, and resonance.

This one’s for anyone tired of pretending their morning routine is a spiritual awakening.
Let’s cut through the noise and build lives that work—not just look good on camera.

👇 Watch + let me know in the comments: what’s one “should” you’re ready to stop doing?

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