Rebranding a destination is one of the most challenging tasks in hospitality marketing. You’re not just changing colors and logos—you’re reshaping perceptions, realigning visitor expectations, and potentially disrupting years of established awareness. Many destination marketers struggle to effectively communicate these brand shifts, resulting in confused audiences, wasted resources, and fragmented brand experiences across channels. How do you ensure your rebranding efforts actually resonate with potential visitors? Which platforms drive meaningful engagement with your new brand identity? And how can you measure whether your rebrand is actually working?

Today’s guest has navigated these challenges with remarkable success. Cristal Rodriguez, Marketing Director at Tempe Tourism Office, has spearheaded a transformative rebranding initiative that’s setting new benchmarks for engagement and campaign performance. With over 16 years of marketing leadership experience across diverse industries, Cristal brings a wealth of expertise in storytelling, digital strategy, and community building. Her innovative approach has not only elevated Tempe’s brand presence but has created a blueprint for how destinations can leverage social media as the catalyst for successful rebranding.

Social Pulse Podcast host Mike Allton asked Cristal Rodriguez about:

🟣Platform-specific strategy matters – Learn how to tailor your rebranding approach across different social platforms to maximize impact while maintaining brand consistency.

🟣Content drives transformation – Discover how strategic content creation can effectively communicate your destination’s new identity while engaging both current and prospective visitors.

🟣Measurement beyond likes – Understand the metrics that truly matter when evaluating the success of your destination’s rebrand on social media channels.

Learn more about Cristal Rodriguez

• Connect with Cristal Rodriguez on LinkedIn

Resources & Brands mentioned in this episode 💜

• Tempe Tourism

• Learn more about Agorapulse with a free demo 🧡

• Tempe Town Lake

• From Print to Digital: Transforming Tourism Storytelling in Hocking Hills 

• Tourism Marketing Unplugged: Real Challenges, Real Solutions

• ReelBros

• Bridge to Arizona: Tempe Tourism Reveals Rebrand Journey

• Asana

• Atla*

• Miro

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/rebranding-a-destination-social-media-strategies-that-actually-work

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.