Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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Why Emotional Design Is the Real Luxury

July 25, 2025 MPN Amanda's Playbook 0 Comments
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This isn’t a story about nightlife.
It’s a story about emotion—and what people are really buying when they pay for exclusivity.

Back in 2008, with no budget and no celebrity backing, Daniel Koch and his brother Derek launched a brunch party in New York City.
They didn’t build hype.
They built feeling.

What started as Day & Night became something more:
– A curated crowd, not a pay-to-play model
– Word-of-mouth as the north star metric
– Emotional design that made people feel chosen

The real luxury?
Wasn’t access.
It was memory.

Today, that same emotional architecture is being used to build modern members clubs, high-trust spaces, and brands that feel magnetic—not because of what they charge, but because of how they land.

Watch the full conversation to see how exclusivity is evolving—
And what it looks like to build something people never stop talking about.

#Exclusivity #EmotionalDesign #AmandaNorenWest #DanielKoch #BrandBuilding #CulturalStrategy #Amanda’sPlaybook

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