Amanda’s Playbook

Hosted ByAmanda Russell

Amanda's Playbook is your front-row seat to a living laboratory alongside unfiltered conversations with the people influencing the future of business, culture, creators, and community. Hosted by Amanda, investor, professor, and marketing powerhouse, alongside insightful co-hosts, you'll witness firsthand experiments that bridge the gap between marketing theory and what actually works right now.

This isn't another show about yesterday's successes—it's about creating tomorrow's playbook together. Join a community of forward-thinking business leaders, entrepreneurs, and marketing professionals as we challenge conventional wisdom, test new approaches, and document what truly builds influence in today's rapidly changing landscape.

No theory. No history lessons. Just real experiments, real results, and real-time adaptations you can apply immediately.

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The Polo Lesson Every Brand Needs to Hear

September 30, 2025 MPN Amanda's Playbook 0 Comments
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You can’t always buy your way into influence.

This summer in Sotogrande, Spain — one of the world capitals of polo — I witnessed how brands engineer desire without a single ad, hashtag, or ticket link.

The most talked-about spot at the Gold Cup wasn’t on the program, and you couldn’t find it online. From the outside? Just a plain white tent. From the inside? The only place everyone wanted to be.

In this episode of Amanda’s Playbook, I break down:
-How exclusivity fuels influence
-Why the best experiences aren’t advertised — they’re whispered about
-Multi-sensory branding that makes you remember a brand long after the event

Brands that master this don’t just get attention — they become unforgettable.

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