The 5 Types of Charisma

Not all charisma looks the same. Learn the five types and how to use yours with intention — without turning it into performance. Last week, we split the atom between charisma and influence — how one gets you in the room, but the other moves it. This week, we go deeper. Because when someone calls a person “charismatic,” they rarely ask: what kind? Charisma isn’t a personality. It’s a lever — and there’s more than one way to pull it. In this episode, Amanda breaks down the five types of charisma that show up across industries and leaders — plus how to identify which one you naturally use, and when to switch gears.  You’ll learn: The difference between High Conviction and Authentic charisma Why Disarming Humor works better than trying to be funny How Empathetic charisma drives influence one conversation at a time What makes Energetic charisma contagious (and what kills it) How to use charisma as a channel — not a mask 🕒 Timestamps:00:00 – Intro: Charisma vs Influence01:32 – The myth of “born charisma”02:40 – Type 1: High Conviction04:25 – Type 2: Authentic06:00 – Type 3: Disarming Humor07:40 – Type 4: Empathetic09:10 – Type 5: Energetic11:00 – How to use your charisma intentionally12:30 – The Unspoken Layer: From performance to power13:30 – Coming Next: The Trust Gap — Why Being Smart Isn’t Enough 📩 Subscribe to Amanda’s Playbook:https://www.amandarussell.co/newsletter/— for weekly strategy and insight drops. 📺 Watch the full video version:https://youtu.be/lTlVW3sfNTs?si=Q44hFDLrxePAFvGm 🧠 Read the full blog post:https://www.amandarussell.co/the-5-types-of-charisma-and-how-to-use-yours-without-losing-yourself/ 💬 Share this episode:Send it to someone who leads, teaches, or builds things.