Books have the power to do more than share knowledge—they help us reimagine what’s possible. The right book can spark clarity, shift culture, and offer practical tools that transform how we lead, collaborate, and connect.

Whether you’re an entrepreneur, thought leader, or changemaker, you’ll find inspiration here from authors using their books to fuel movements, grow their businesses, and make a difference.

If you’re writing or launching a nonfiction book—or supporting authors who are—head over to http://www.BizBookPubHub.com. It’s your go-to resource for vetted service providers, virtual networking events, and a thriving author community.

Now, let’s dive into today’s panel:

Barrie Atkin wrote “Hate Football? Fun Facts to Help You Become Part of the Crowd,” a lighthearted, practical guide for anyone who feels left out of football culture—offering fun facts, simple tips, and surprising insights to help you understand and even enjoy the game.

Emily Crookston wrote “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book” to help business owners stop overthinking and finally write the book that builds their brand, without derailing their business in the process.

Please join me in welcoming Barrie and Emily. 

In this episode, we discuss the following:

🟠 Know Your Audience and Solve Their Pain: Identify the “outsiders” and then write books that land as the perfect gift or entry point for the exact people left out of the conversation.

🟠 Leverage Timing and Awards for Maximum Impact: Get smart about seasonality, book awards, and use honorifics the right way to stand out in a crowded business book marketplace.

🟠 Review Strategies That Work: Concrete tactics for getting real reviews on Amazon—including how to set goals, use milestone pushes, and leverage Kindle Flash Sales for ongoing visibility and sales.

🟠 Building Lead Magnets and Post-Book Offers: Discover why checklists, downloadable workbooks, and interactive content pull your business book readers into your world—and keep them engaged long after the last page.

Links for Barrie Atkin

• LinkedIn

• http://www.barrieatkin.com

• “HATE FOOTBALL? : Fun Facts to Help You Become Part of the Crowd”

• “HATE FUNDRAISING?: How to Become Comfortable Asking for Money” 

Links for Emily Crookston

• LinkedIn

• http://www.thepocketphd.com/unwritten-book 

• “Unwritten: The Thought Leader’s Guide to Not Overthinking Your Business Book”

• Biz Book Pub Hub Premier Partner

Books mentioned in this episode:

• “Book More Business: Make More Money Speaking”  by Lois Creamer 

• “On Writing: A Memoir of the Craft” by Stephen King 

• “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue” by Robbie Samuels 

Other Resources

• Listen to my episode with Dorie Clark.

• Listen to my episode with Lois Creamer.

• Learn more about Carol Abrahamson.

• Learn more about the Nonfiction Authors Association.

• Learn more about the Bay Area Independent Publishers Association (BAIPA).

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com

• Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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