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Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you’re struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you’re facing one of the industry’s most persistent challenges.
Today we’re joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren’t running at full capacity.
Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about:
š£Strategic Content Planning – Learn how to build a year-round content calendar that maintains audience engagement regardless of season
š£Off-Peak Opportunity Mining – Discover creative ways to turn traditionally slower periods into unique marketing advantagesĀ
š£Measurement That Matters – Understanding how to adjust and interpret social media metrics based on seasonal patterns
Learn more about Amanda Lahn-Boyer
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Connect with ā Amanda Lahn-Boyer on LinkedInā
Resources & Brands mentioned in this episodeĀ
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Show Notes & Transcript: ā https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brandsā
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Produced and Hosted by ā Mike Alltonā , Chief Storyteller at Agorapulse. If youāre interested in being featured on an upcoming episode, reach out to Mike.