Have you ever had a brilliant video content idea that you knew could transform your brand’s social media presence, only to watch it get shot down in the boardroom? You’re staring at declining engagement, watching competitors gain traction with authentic content, and knowing that your polished, safe videos aren’t cutting through the noise anymore. Meanwhile, you’re stuck explaining why “professional” doesn’t always mean effective, why vulnerability can be more valuable than perfection, and why your audience craves real stories over stock footage montages. The frustration of having the vision but lacking the organizational support to execute it is something most social media managers know all too well.

That’s exactly what our guest today is here to help with. Marley Jaxx is an award-winning filmmaker and globally-recognized expert in video creation who runs Jaxx Productions and has revolutionized how entrepreneurs approach video storytelling. She’s the mastermind behind the DocuStunt strategy – a documentary-style approach that’s helped her disrupt a $70 billion industry. Marley has built her reputation on creating authentic, compelling video content that drives real business results, and more importantly, she knows exactly how to get leadership teams excited about investing in this kind of storytelling approach.

Social Pulse Podcast host Mike Allton asked Marley Jaxx about:

🧡 Executive Buy-In Strategies – How to present documentary-style content proposals that resonate with leadership and secure budget approval.

🧡 DocuStunt Framework Implementation – The step-by-step process for structuring, planning, and executing authentic video storytelling campaigns within organizational constraints.

🧡 ROI and Risk Management – How to address leadership concerns about authenticity, budget allocation, and measuring success with documentary-style social content.

Learn more about Marley Jaxx

• Connect with Marley Jaxx on LinkedIn

• Connect with Marley Jaxx on Youtube

• Connect with Marley Jaxx on Instagram

Resources & Brands mentioned in this episode

• Jaxx Productions

• Join Social Pulse Community on Facebook

• Learn more about Agorapulse with a free demo

• DocuStunt strategy

• Manhattan Film Festival

• LA Documentary Film Festival

• Guy Kawasaki

• Canva

• McDonald’s

• Target

• Walmart 

• Nike

• Budweiser

• Jake from State Farm

• T-Mobile

• Mr. Beast

• Mark Rober

• CapCut

• ChatGPT 

• Upwork 

• Fiverr

• Adobe Premier Pro

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-docustunt-playbook-getting-executive-buy-in-for-authentic-video-storytelling

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.