“We didn’t just raise a seed round; we built a coalition.” 

In this episode of Funded, Now What?!, host Andrew Lee Miller (@growthexpertz) sits down with Todd Roberts and Owen Kent, the founders of ATDev. From Berkeley roommates to industry pioneers, Todd and Owen are revolutionizing physical therapy with Reflex-a smart, powered knee brace that brings clinical-grade recovery into the home.

They recently secured $3 million in seed funding and a staggering $41 million federal contract to build a robotic mobility ecosystem. In this masterclass on hardware growth and government contracting, they break down exactly how they did it.

In this episode, we discuss:

• The $41M Federal Win: The strategy behind winning a massive contract to build a robotic mobility ecosystem.

• Reflex & Physical AI: How ATDev is gamifying knee rehab to increase patient compliance and clinical outcomes.

• Raising for Hardware: The “shots on goal” approach to securing VC funding in a software-heavy market.

• The “Anti-AI” Outreach Hack: Andrew shares his tactical secret for getting 20% response rates in a world full of AI spam.

• Fractional Scaling: How founders can protect their time by layering fractional experts over junior talent.

Connect with the Guests:

🔗 Website: https://assistivetech.dev/

🤝 LinkedIn: Todd Roberts | Owen Kent

Stop paying bloated full-time salaries for roles that don’t need 40 hours a week. After three VC-backed exits, Andrew Lee Miller founded GrowthExpertz, the world’s leading Fractional Expert consultancy for early-stage startups. We help you scale marketing, sales, and operations using battle-tested experts at a fraction of the cost.

Learn more at http://www.growthexpertz.com

Ready to scale?

📩 Email: justin@growthexpertz.com

📅 Book a Strategy Call: https://calendly.com/growthexpertz/letschat?back=1&month=2023-06

Funded, Now What?! is the world’s only podcast that interviews recently funded founders to uncover how they raised millions-and provides them with the tactical marketing and growth advice they need to spend it wisely.

About GrowthExpertzAbout the Show

(00:00) Introduction to ATDev

(02:46) The Reflex Product: Revolutionizing Rehab

(05:47) The $41M Funding Journey

(08:51) Distribution & Market Release Strategy

(11:54) Hardware Fundraising & Investor Relations

(14:55) The Future of Robotic Mobility

(17:48) Marketing & PR for MedTech

(23:50) Andrew’s Cold Outreach Hack

(26:56) Scaling with Fractional Experts

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