On this episode of GoalChat, host Debra Eckerling talks about the Business of Beverages with founders Noah Bleich, The TeaBook; Matthew Jonas, Good Karma Cacao; and Hilary Sheinbaum, GoingDry.co. While beverages are essential for health (water/hydration in particular), there are lifestyle benefits, as well. People bond over it (Hilary), they are magical/in motion (Noah), and they offer choice (Matthew).

The panel shares their business backstories and their love of certain liquids, along with advice for starting, promoting, and incorporating your passion into your business.

Goals

– Noah: Put things in your mouth that make you happy; it should bring joy or fix a problem. Make food fun again

– Matthew: Find something you can do with thought and intention. Do something positive for you or the world

– Hilary: Try new products once a week, connect with people in the industry you want to be part of

Final Thoughts

– Hilary: Do a dry month. Just try it. You have nothing to lose

– Matthew: Get cacao curious

– Noah: There is no wrong way to drink tea, the same with your life and your business

Learn More About

Noah Bleich: TheTeaBook.com

Matthew Jonas: GoodKarmaCacao.com

Hilary Sheinbaum: GoingDry.co

Debra Eckerling: TheDEBMethod.com/blog

TheBookProposalExpert.com

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