In this conversation, industry leaders discuss the findings of Unlock Health’s 2026 Senior Living Marketing Survey, emphasizing the need for intentional marketing strategies amidst rising competition. Larry Williams is joined by Jodi Langhorst, senior director of sales at Generations, and Thomas Cloutier, a seasoned marketing, sales and operations leader in the industry.

They explore the importance of customer experience, brand awareness, and the evolving landscape of marketing tools. The discussion highlights the significance of personal stories, empathy in sales, and the role of referrals in driving success. As the industry faces budget constraints, the focus shifts towards optimizing marketing spend and enhancing the sales experience to foster meaningful connections with prospects.

https://www.linkedin.com/in/thomas-cloutier-595b778b/

https://www.linkedin.com/in/jodi-langhorst-mba-aa1a3525/

https://unlockhealth.com/resources/reports/2026-senior-living-marketing-survey-report/