What happens when you spend an entire day having what feels like a genuine, meaningful back and forth with someone on LinkedIn, only to find out days later that you were actually talking to their AI tool the whole time? That is exactly what happened to Rachel Platt, founder of PLATTinum Consulting, and it raises some really important questions about authenticity, trust, and where the line is when it comes to AI in your marketing.

Rachel joins Kristi to unpack this uncomfortable experience and what it means for business owners who are leaning on AI tools to manage their online presence without staying close enough to what those tools are actually doing in their name.

You’ll learn:

• How Rachel discovered she had spent an entire day engaging with someone’s AI tool without knowing it
• Why the blank stare moment was more damaging than the mistake itself
• The real cost of outsourcing your energy on platforms built for human connection
• Why staying on top of what your AI tools are doing is not optional, it is part of your brand
• The difference between using AI to assist your voice and letting AI replace it entirely
• Three questions every business owner should ask before outsourcing any part of their marketing presence
• How to own a misstep like this with integrity and what that kind of transparency does for your relationships

If you are using AI tools to show up on LinkedIn or anywhere else your audience is watching, this episode is a must listen.

Connect with Rachel Platt:

• LinkedIn: Rachel Platt
• Website: plattinumconsulting.com

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com