Email isn’t dead. It’s just being used wrong.

In this episode of Small Business Success Talk, Christy sits down with Dave Charest, Director of Small Business Growth at Constant Contact, to break down how email marketing—when powered by storytelling—becomes one of the most effective drivers of business growth.

With decades of experience helping small businesses succeed, Dave shares why:

Email is still one of the highest ROI marketing channels
Most businesses fail because they focus on “what” instead of “why”
Storytelling is the missing link between attention and conversion

From internal podcasts to preserving founder stories, Dave reveals how authentic storytelling builds trust, drives engagement, and ultimately increases revenue.

You’ll learn:
✔ Why email marketing still outperforms social media for conversions
✔ How storytelling builds stronger customer relationships
✔ The difference between transactional emails and transformational emails
✔ How to turn your business story into consistent marketing content
✔ Simple ways to improve your email strategy immediately

If you’re sending emails that aren’t getting opened, clicked, or converting—this episode will show you what’s missing.

📩 Get your copy of the Small Business Now Report from Constant Contact HERE.

https://www.constantcontact.com/
https://smallbusinesssuccesstalk.biz/

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