Public Relations for Small Business Owners | Lauren Kwedar Cockerell
Your story is worth more than any ad you could buy — here's how to use it.
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Do you think your story is too boring to share? PR strategist Lauren Kwedar Cockerell has spent 23 years helping purpose-driven businesses uncover the story only they can tell — and she’s here to help you do the same.
In this episode of Gratitude Geek, Lauren breaks down what public relations for small business owners actually means (hint: it’s not social media), how to stop leading with the surface-level answer everyone else in your industry gives, and how to build a “why now” hook that gets media and podcast hosts to pay attention.
We cover:
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Why earned media is worth 3–10x more than a paid ad
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Lauren’s Thread methodology for excavating your real story
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The one question that unlocks your most compelling pitch
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5 reasons to actually send a press release
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How to pitch podcasts the right way — and what not to do
If you’re a Gen X woman solopreneur who’s ready to get visible without feeling like you’re bragging, this one’s for you.
🎁 Lauren’s free podcast pitch guide: https://www.kwedarco.com/freebies
🔗 Connect with Lauren: https://www.kwedarco.com
📖 The 5 Whys method: https://www.youtube.com/watch?v=SrlYkx41wEE
🎧 Full show notes: https://kandasrodarte.com/319
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