Do you think your story is too boring to share? PR strategist Lauren Kwedar Cockerell has spent 23 years helping purpose-driven businesses uncover the story only they can tell — and she’s here to help you do the same.

In this episode of Gratitude Geek, Lauren breaks down what public relations for small business owners actually means (hint: it’s not social media), how to stop leading with the surface-level answer everyone else in your industry gives, and how to build a “why now” hook that gets media and podcast hosts to pay attention.

We cover:

• Why earned media is worth 3–10x more than a paid ad

• Lauren’s Thread methodology for excavating your real story

• The one question that unlocks your most compelling pitch

• 5 reasons to actually send a press release

• How to pitch podcasts the right way — and what not to do

If you’re a Gen X woman solopreneur who’s ready to get visible without feeling like you’re bragging, this one’s for you.

🎁 Lauren’s free podcast pitch guide: https://www.kwedarco.com/freebies
🔗 Connect with Lauren: https://www.kwedarco.com
📖 The 5 Whys method: https://www.youtube.com/watch?v=SrlYkx41wEE
🎧 Full show notes: https://kandasrodarte.com/319

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