In this episode of Deep Dive into Agile Marketing, John Cass speaks with Amy Luethmers, Senior Manager, Transformation and Enterprise Delivery, Northern Tool. This episode explores the differences and overlaps between marketing and IT work through the lens of agile marketing, as John and Amy discuss how each discipline approaches problem solving, collaboration, and uncertainty. They dig into why IT teams often work with clearly defined issues and predictable workflows, while marketers operate in environments filled with ambiguity, shifting customer behavior, and constant unknowns, a contrast that shapes how agile practices show up in each space. Amy also shares where she sees meaningful similarities in how both groups work. The conversation then examines how leadership styles must adapt when coaching marketers versus developers, highlighting how each group thinks, responds to change, and engages with agile principles in distinct ways.

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