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What happens after a successful book launch, once the book is out in the world and the real work of turning ideas into impact begins?
Today’s guest is returning to the podcast after launching her first book, “Reframing the Leadership Dance: The Secret to Finding Your Rhythm as a People Leader,” in May 2024.
Since our last conversation, about a year after it was released, she has continued to build a body of resources around the book, including companion materials, reflection tools, the Empower Your People Leadership Lab, and a leadership mastermind designed to help people apply the ideas to their real-life challenges.
Her work helps leaders stop blaming the “difficult person” in front of them and start noticing the conversation patterns they are caught in. Through her company, Authentic Edge, she supports leaders and HR partners who want to make people leadership feel more grounded, practical, and sustainable.
I had the privilege of supporting her through her review-focused launch, and I’m excited to continue the conversation two years after her first book launched.
Say goodbye to doing leadership alone and say hello to my guest, Stacey Larsen.
In this episode, we discuss the following:
🟠 What Happened After Launch: The real work started once the book was in readers’ hands.
🟠 Reviews Keep Building: The launch passed 50 written reviews and later approached 90 through steady follow-through.
🟠 Launch Calls Sparked Conversations: Live calls and recordings gave people a tip they could use and share.
🟠 The Book and Program Feed Each Other: Some readers start with the book, then join the program, and others do the reverse.
🟠 Reading Is Not The Same As Buying: Getting people to take action from what they read is the real challenge.
🟠 Build The Customer Journey: Clear pathways between the book, resources, and offers made the work easier to sustain.
Links
Robbie’s Resources
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Schedule a complimentary book launch brainstorming session: http://www.BookLaunchBrainstorm.com
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Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: http://www.BizBookPubHub.com
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Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: http://www.KindleFlashSale.com
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Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.
Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.
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