From FOMO to Focus: How to Use AI Intentionally in Your Business

Everyone is talking about AI. Fewer people are asking whether they should actually be using it the way they are. Marisa Cali, consulting strategist and event producer, joins Kristi to talk about what she is seeing as business owners rush to adopt AI tools without stopping to ask whether any of it is actually aligned with their brand, their voice, or their strategy.

This is not a doom and gloom conversation about AI. It is an honest one about what gets lost when speed replaces intention.

You’ll learn:

• What Marisa keeps seeing in marketing feeds that is a red flag for how AI is being used
• The difference between going to AI for ideas versus bringing your own ideas to AI
• Why the shortcut mentality that shows up with paid ads is now showing up with AI too
• What the pause actually looks like before adopting a new tool or trend
• Why cookie cutter AI-generated marketing is making everyone look the same
• The permission Marisa gives every business owner she works with

If you have been wondering how to use AI without losing what makes your brand yours, this conversation is going to help you think more clearly about it.

Connect with Marisa Cali:

• LinkedIn: Marisa Cali
• Website: bepresentllc.com
• Phone: 615-212-8993

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com

Kristi Mitchell is a strategic marketing consultant and the founder of Marketing Uncomplicated®. She specializes in helping mission-driven, client-centered service providers build organic marketing foundations through her proprietary Marketing Uncomplicated® method, a systematic process that integrates a Marketing Funnel Framework with strategic content creation to position businesses for future growth.